Alta
Gloria - Fair Trade Wines
Mendoza (Argentina)
The goal of Fair Trade is to empower farmers and farm workers to lift
themselves out of poverty by investing in their farms
and communities, and at the same time protecting the
environment and teaching them business skills to
compete globally.
History of Fair Trade
·
Started in the 1940’s by church groups for jute goods,
crafts and cross-stitch items
·
1960’s – Fair Trade movement was
political and anti-imperialistic (European based)
·
1980’s – Movement became stale,
switched from crafts to agricultural commodities
·
1988 – Certification process
begins in the Netherlands
·
2002 – FLO launches international
Fair Trade Certified Market – Now one unified symbol.
Fair Trade is for farms only in:
·
Latin America (Argentina)
·
Africa
·
Asia
Essentially, the items behind Fair Trade can be
categorized as follows:
·
Balancing the price paid for a
commodity at the producer’s level with supply and
demand within the market for sustainable products and
improving the community.
·
Creating more fairness within the
free enterprise system.
·
Promoting good will at all levels
of the supply chain.
·
Promoting organic and sustainable
ideas for production of goods or products.
·
Acting as a “good citizen” from a
global prospective.
The Wines
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