Obvio
 Mendoza (Argentina)

The Estate
Viña Obvio is a brand new venture inspired by the typicity of the main grape varietals of the Valle de Uco. Its founder Richard James, a Welshman with ten years experience in the Argentine wine business and a judge in some of the world’s most prestigious wine competitions, has joined forces with British and Argentine investors to produce export quality wines.
Individuality, quality, value for money and a powerfully entertaining and eye-catching concept is what the company wants to achieve.

The Vineyard
Argentina is characterized by its wide valleys and sloping plains which dominate the country’s wine producing regions, whose main attributes are altitude and natural purity (the diseases that usually affect vines are not frequent in this region because of its dry climate). All vineyards are located in unpolluted places, far away from population centers.
Mendoza is the most important wine-producing province in Argentina, producing more than 80% of Argentina’s wine. Well inside the first mountainsides of the Andes’ foothills, the Uco Valley presents the highest altitudes at which wines are produced in the province of Mendoza: up to 1,400 meters (4,593 feet) above sea level.  The reasons why this region is so coveted are its thermal amplitude and high solar radiation levels. The combination of these factors results in slow and balanced ripening cycles. Thus, both white and red varieties give forth their primary varietal characteristics.

The Wines

shelf talker

#AR1EE431
UPC code: 7 84585 00848 3
2007 Obvio, Torrontes, Mendoza 12/750ml
Torrontes is recognized as the emblematic white grape of Argentina, thriving in the high altitude vineyards.  Torrontes is a cross between Muscat Alexandria and Criolla Chica.
This is a pleasant, interesting white wine in a light summer style. The striking floral nose is delicate and aromatic. This wine will make a superb match to spicy, well seasoned food such as Thai, Indian, Chinese, and Vietnamese dishes.


#AR1EE431000TRS
UPC code: 7 84585 00848 3
2005 Obvio, Torrontes, Mendoza 12/750ml
"Most people find it difficult not to like well made Torrontes, and this affordable version is certainly well made. The aromatics from this Muscat-related grape are always flashy, and this bottling shows lots of highly expressive notes of citrus blossoms and mandarin oranges. On the palate, the wine is dry, and yet there's no disjunction or 'disagreement' between the floral aromas and the dry finish, which shows a slight (and welcome) hint of bitterness akin to citrus rind."
- Wine Review Online (Oct. 17, 2006), Michael Franz

National Retail price: $11.99 / bottle

shelf talker / case card

#AR0EE431004MBM
UPC code: 7 791227 00075 3
2007 Obvio, Malbec, Mendoza 12/750ml
This carefully crafted Malbec from San Carlos, Valle de Uco encapsulates the vibrancy and soul of Argentinean life. Obvio´s Malbec excites the eye with its deep violet tones and tangoes on the palate with an array of red and black fruits. This is an easy drinking style of wine to be enjoyed on all occasions, and excellent when paired with meats, pasta and hard cheeses.

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UPC code: 7 791227 00075 3
2004 Obvio, Malbec, Mendoza 12/750ml

National Retail price: $11.99 / bottle