RUBUS
California and Australia

The Rubus Concept
Rubus is a private label created and used by Kysela Pere et Fils, LTD in order to buy, bottle and market wine found at incredible quality/price ratio. All Rubus wines are selected by Fran Kysela MS.

It was first used for a superb batch of 1,200 cases of Amador county Zinfandel back in 1997.  The wine sold in a few days and the Rubus brand was not used since then.

During a trip in California in 2009, when Fran Kysela tasted some incredible wines (available in bottle but without label), he decided to help resurect the brand creating an outstanding  Cabernet Sauvignon from Stag's Leaps district in Napa Valley (Califormia) , followed by an excellent Chardonnay from Russian River Valley (California)

We then developed the Rubus Zinfandel from Lodi (California).

The latest addition to the Rubus line is a Shiraz/Viognier blend from the Barossa in Australia.

Rubus is now its own brand representing quality for the consumer and an incredible price along the way.

Meaning
The name RUBUS means "raspberry" in Latin and it is the name given to the genus of flowering plants in the rose famlily. For instance, here are some famous fruit from the Rubus family with their latin names:

Rubus fruticosus agg. – Blackberry
Rubus idaeus – European Red Raspberry
Rubus occidentalis – Black Raspberry
Rubus pensilvanicus – Pennsylvania Blackberry
Rubus strigosus – American Red Raspberry

 

shelf talker / case card

#C0EE238007ZLL
UPC code: 7 84585 01198 8  

2009 Rubus, Old Vine Zinfandel  12/750ml

Lodi, American Viticulture Area (AVA) – The Lodi AVA is located in the northern end of the San Joaquin Valley, Central Valley California, east of the San Francisco Bay. Lodi has warm days and cool nights, similar to the Mediterranean climate. The lower temperatures that occur in Lodi result in fruit with good acidity. A wide range of soils are found in the Lodi AVA, but they generally are deep, loamy, sandy, rocky soils similar to that found in southern Rhone valley.

The Lodi appellation totals almost one half million acres, and the approximately eight hundred growers farm roughly 90,000 acres. Lodi produces more Cabernet Sauvignon, Chardonnay, Merlot, Sauvignon Blanc, and Zinfandel than any other wine region in California, but it is probably best known for its old vine Zinfandel. The vines are often head trained giving them a classic old world appearance.

Zinfandel – The Zinfandel grape is a hearty variety that produces grapes with high sugar levels, often resulting in wines with a high alcohol content. Thought to be a relative of Primitivo that is found in southeast of Italy (the boot heel), Zinfandel can be made into a wide range of wine styles, including White Zinfandel, light or full bodied red wines, and even late harvest desert style wine. However Zinfandel, especially Old Vine Zinfandel from Lodi, is usually made into a full bodied, spicy red wine with characteristics of red fruit, raspberry, and cherry.


Produced in the heart of Lodi AVA from vines owned by Van Ruiten Winery. From their 1,000 acres of vines are chosen a select lot of 1,200 cases of Zinfandel.
Bottled after aging in French and American oak for 9 months.
Ruby red in color, with red fruit, raspberry, and spice on the nose. This wine is medium in body, with notes of ripe cherry, cedar box, cinnamon, anise, black pepper, and hint of smoke on the palate. It has a long, silky finish.

Selected by Fran Kysela MS.

"Soft and jammy, showing notes of berry pie, roasted herb and black pepper, with briary tannins on the finish. Drink now through 2015."
- Wine Spectator (December 15th, 2011), 88pts

National Retail Price: $18.99/ bottle